BEHIND EVERY GREAT AUSTRALIAN

Part of a competitive pitching process was to relaunch Australia’s first toilet tissue – Sorbent.

This big comeback declares that Sorbent is “Behind Every Great Australian”, the work reminds people of how the all-important Sorbent is there for them when they need it most.

To make a lasting impression, we wanted our approach to be distinct, likeable, light-hearted yet relevant to the modern audience. From burly builders getting the job done to nervous brides ahead of their big moment, Sorbent is always there right behind the nation, no matter who or where, in all its soft-but-strong, 3-ply glory.

The great poo-em scored top 6 on Best Ads on TV worldwide for Jan 24, 2024.

BEHIND EVERY GREAT AUSTRALIAN

Part of a competitive pitching process was to relaunch Australia’s first toilet tissue – Sorbent.

This big comeback declares that Sorbent is “Behind Every Great Australian”, the work reminds people of how the all-important Sorbent is there for them when they need it most.

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