CAMPAIGN LAUNCH
SWISSE
SUPPORT YOU CAN RELY ON
As Captain of the All Blacks, Kieran Read is no stranger to having the right support to perform at his best.
From a nutritionist managing his diet to a strength and conditioning coach keeping him in peak form, a physiotherapist for recovery, and a team of experts guiding his every move—every detail is taken care of. And when game day comes, an entire stadium rallies behind him.
But when the jersey comes off, where does Kieran Read turn for support?
Kieran Reads Bedtime Stories
In support of the rugby loving nation at night time, Swisse teamed up with the nation’s hero, All Black captain Kieran Read, to launch the Kieran Reads Bedtime Stories podcast. Kieran Reads Bedtime Stories released new episodes on the evenings that the All-Blacks took on other nations, helping parents put their children to bed, and watch the matches in peace.
Brand love increased 72%, sales increased 332%; Kieran Reads Bedtime Stories became No.1 on the New Zealand iTunes chart for Kids & Entertainment. The podcast was even picked up by The Project, More FM and the NZ Herald – plus heaps more coverage on social media.
Click through to listen to Kieran Reads Bedtime Stories