MISMATCH BREWING | BRAND & CAMPAIGN LAUNCH
The challenge was to develop a new brand platform and campaign assets for Mismatch Brewing Co that earns their place in the hearts, minds and fridges of proud South Australian beer drinkers. We wanted to encourage South Australians to avoid average beer and beer-haviours at all costs. Because in life, just like in the brewery, ‘this’ll do’ never does it.
