Swisse New Zealand | Support You Can Reply On Campaign
As Captain of the All Blacks, Kieran Read is a man that’s used to having all the support he needs to be the best he can be. He has a nutritionist to help him with food and fluids, a strength and conditioning coach to keep him in peak condition, a physiotherapist for when the trainer trains him too hard, a logistics manager, team of coaches to help with team direction; on top of that, he has a stadium to cheer him on at every game.
But what does Kieran Read rely on for support when he takes the jersey off?
KIERAN READS BEDTIME STORIES
In support of the rugby loving nation at night time, Swisse teamed up with the nation’s hero, All Black captain Kieran Read, to launch the Kieran Reads Bedtime Stories podcast. Kieran Reads Bedtime Stories released new episodes on the evenings that the All-Blacks took on other nations, helping parents put their children to bed, and watch the matches in peace.
Brand love increased 72%, sales increased 332%; Kieran Reads Bedtime Stories became No.1 on the New Zealand iTunes chart for Kids & Entertainment. The podcast was even picked up by The Project, More FM and the NZ Herald – plus heaps more coverage on social media.
