Suzuki Australia | S-Cross Campaign (Localised)
Suzuki Automotive Australia was looking to localise and repurpose global assets by creating a campaign that drove awareness and consideration for the Suzuki S-Cross Series 2. A digital campaign was developed alongside the ATL campaign to bring Suzuki’s “Way Of Life” platform and irreverent tone of voice to life.
For this approach, Suzuki Australia utilised available assets to create a fun and exciting new campaign with messaging relevant to Australian buyers. The execution puts a fresh twist on a standard car ad.
